A preventable crisis. A billion lives at stake.
UMANG transforms oral health outcomes across India through
prevention, early detection, and community-driven care.
Oral diseases are among the most widespread yet neglected health challenges in the world. India sits at the epicentre — burdened by tobacco use, systemic oral disease neglect, and the world's highest rate of oral cancer. These are not inevitable. They are preventable.
Oral health is a fundamental component of overall health, wellbeing, and quality of life. Yet it remains one of the most neglected areas of public health — particularly in India's rural and tribal regions, where access to dental care is virtually non-existent.
School oral health programs, community dental camps, fluoride treatments, basic restorative care, and integration with primary health centre networks across rural India.
India is the world's second-largest consumer of tobacco, with 267 million adults using it in some form. Tobacco kills through two distinct but equally devastating pathways — smoked and smokeless. Both destroy oral tissues, fuel cancer, and are deeply embedded in everyday Indian life. Together, they account for 75% of all oral cancers in the country.
Cigarettes, bidis, hookah, and chillum — smoked tobacco is the second-largest tobacco burden in India and a direct cause of oral cancer, periodontal disease, and staining of oral tissues. Bidi smoking, cheap and widespread in rural areas, is particularly dangerous due to high tar concentration.
Gutka, khaini, pan masala, and zarda are chewed or kept in the mouth — making them even more directly destructive to oral tissues than smoked forms. Smokeless tobacco is overwhelmingly prevalent in rural India, normalised across age groups, and responsible for the bulk of oral cancer cases in the country.
42.4% of men vs. 14.2% of women use tobacco — but women's smokeless tobacco use is rising fastest in rural areas
UP, Bihar, MP, Rajasthan and West Bengal account for over 60% of India's total tobacco burden
Over 55% of users begin before age 18 — making school-level intervention critical to breaking the cycle
55.4% of current tobacco users want to quit — but only a fraction have access to structured cessation support
Targeted cessation clinics, IEC campaigns in high-burden districts, school-based prevention programs reaching children before habit onset, and trained dental counsellors conducting both smoked and smokeless tobacco cessation sessions at community level across 15+ states.
India has the highest burden of oral cancer in the world. Yet it is one of the most detectable and treatable cancers if caught early. The challenge is not biology — it is access. Millions of high-risk individuals in underserved communities never receive a single screening in their lifetime.
Mass oral cancer screening camps, velascope screenings, referral networks for confirmed cases, and follow-up systems ensuring patients receive timely advanced care.
UMANG is the CSR initiative of the Indian Dental Association — the national body representing over 35,000 dental professionals across India. We exist to close the gap between the oral health crisis and the communities it affects most.
Universal Oral Health Access for all Indians by 2035.
To strengthen preventive care, enable early detection, and expand access to treatment through scalable community-driven programs.
"Oral health is not a luxury. It is a right. UMANG exists to make that right real."
"Because true health begins with recognising that oral health and overall health are deeply interconnected."
Each initiative is designed with a specific problem, a structured intervention, and measurable outcomes.
Every program follows a structured 4-step methodology ensuring consistent outcomes, measurable impact, and sustainable change.
Map high-need communities, PHCs, and villages using health data and field intelligence
Train and mobilize IDA dental professionals and community health workers on protocols
Run camps, screenings, awareness sessions, and treatment interventions in the field
Systematic follow-up, referral monitoring, outcome documentation, and impact reporting
"I had used gutka for 20 years. After the IDA camp, I got screened. They found a lesion. I never knew. I am alive because of early detection."
"My daughter came home from school and showed me the right way to brush. I realized I had been doing it wrong my whole life."
"The camp came to our village for the first time. I had not seen a doctor in 10 years. They treated my tooth. Free of cost. I couldn't believe it."
"Completely transformed how our team collaborates. I never expected the onboarding to be this smooth — we were up and running in under a day."
"The analytics dashboard alone is worth it. We spotted a customer churn pattern in week one that would've taken us months to notice otherwise."
"Switched from three different tools to this one and never looked back. The integration with our existing stack took less than an afternoon."
"Support is phenomenal. Every ticket resolved within hours, not days. Feels like a dedicated team is watching over your account 24/7."
"Our team's productivity went up 40% after switching. The automation features are unlike anything else on the market at this price point."
"Rolled this out to 200+ people globally with zero friction. The localization and permission system make enterprise rollouts genuinely painless."
Answer 5 quick questions to understand your personal risk level and know when to seek care.
Our CSR programmes contribute to SDG 3 (Good Health & Well-being) as the foundation, while also supporting SDG 4 (Quality Education), SDG 5 (Gender Equality), SDG 10 (Reduced Inequalities), and SDG 17 (Partnerships for the Goals) through preventive healthcare, cancer prevention, maternal and child health, school health, capacity building, and strategic collaborations.
Fund and co-brand programs aligned with Section 135 CSR obligations, health, education, and livelihood mandates.
Leverage the IDA network for product awareness, patient education, and evidence-based community programs.
Co-implement programs, share resources, and amplify impact by joining the UMANG network.
Tell us your CSR objectives and geographic focus
We build a custom program aligned with your mandate
IDA deploys dental teams on the ground with full transparency
Real-time data, impact reports, and SROI documentation delivered
A historic milestone — UMANG achieves its 10 lakh screening target, covering 15+ states and impacting 3 lakh lives through structured oral health interventions.
Read MoreUMANG organized simultaneous oral cancer screening camps in coordination with IDA state chapters on World Cancer Day 2024.
Read MoreA major FMCG company joins UMANG as a CSR partner, enabling the expansion of tobacco cessation programs to 3 new states in 2024.
Read MoreOur comprehensive annual report documents program reach, outcomes, stories of change, and partner contributions across all initiatives.
Download ReportWhether you're a corporate, healthcare organization, NGO, or individual — connect with us to explore how we can create impact together.